Tonya Schabacker is a photographer and social media strategist based in Austin, TX. What started as commercial photography for young CPG brands grew into full content and marketing support — social strategy, copywriting, paid media, email, and e-commerce.
Experience
Franklin Barbecue — Austin, TX · 2021–PresentPhotographer & Social Media Strategist
Handle social media for Franklin Barbecue, picking up from founder Stacy Franklin as the brand's growth outpaced her capacity
Shoot original photography and video for Franklin's feed; write all copy to match the brand's established voice
Set up and ran paid Facebook campaigns; provided ongoing analytics reporting
Manage Franklin's paid media via Ads Manager
Hot Luck Fest — Austin, TX · 2021–Present
Organic Social Media
Organic Social Media
Run organic social for this Austin live-fire food and music festival, October through June each year building toward its Memorial Day weekend event
Shape content from contracted photographers, brand assets, and on-site coverage into feed posts, Stories, and Reels
Manage audience DMs and build the Facebook event pages used by the festival's paid media team
Tito's Handmade Vodka — Austin, TX · 2017–Present
Photographer
Photographer
Ongoing product and lifestyle photography
On retainer since 2021 to shoot merchandise for the brand's website
Rambler Sparkling Water — Austin, TX · 2019–2020
Photographer & Social Content
Photographer & Social Content
Shot original photography and wrote social content, working directly with the brand's CMO and co-founder
Partnership cut short by COVID
Maine Root Sodas — Austin, TX · 2019–2020
Organic Social Media & Photography
Organic Social Media & Photography
Ran organic social and photography for an established beverage brand looking to reinvigorate its online presence
Engagement ended as COVID slowed the brand's marketing activity
HomePlate Peanut Butter — 2018–2019
Content, Photography & Paid Media
Content, Photography & Paid Media
Built out content, photography, and paid campaigns for a young CPG brand
Set up and ran paid Facebook campaigns; provided ongoing analytics reporting
Engagement ended when HomePlate was acquired by a new ownership group
Pure Spoon — 2015–2019
Photography, Social Strategy, E-Commerce & Paid Media
Photography, Social Strategy, E-Commerce & Paid Media
Brought on for product photography after similar work with Daily Greens; grew into running the brand's marketing end to end
Built and managed the brand's Shopify store, from site design through day-to-day listings
Wrote and managed organic content across Facebook, Instagram, and Twitter
Built and sent email campaigns via Mailchimp
Managed the brand's Amazon presence: listings, photography, and customer Q&A
Set up and ran paid Facebook campaigns; provided ongoing analytics reporting
Daily Greens — 2014–2017
Photography, Social Media & Paid Advertising
Photography, Social Media & Paid Advertising
First client — came on as a photographer, then took over social media after learning it hands-on
Shot photography used across social, the brand's website, email, ads, and press
Set up and ran paid Facebook campaigns; provided ongoing analytics reporting
Additional Client Experience
Potatoes USA · Oliso · Aroma Italian Kitchen & Bar · Skinny Pizza · New Hope Fertility
Potatoes USA · Oliso · Aroma Italian Kitchen & Bar · Skinny Pizza · New Hope Fertility