Started with Pure Spoon in 2015, brought on for product photography as well as social content after being recommended off similar work with Daily Greens. What began as shooting their organic baby food line grew into running the brand's marketing end to end — social, email, Amazon, paid media, and Shopify — through 2019.
01 –– Scope of Work
• Shot all product photography for the Pure Spoon line, used across social, Amazon, and retail listings
• Built and managed the brand's Shopify store, from site design through day-to-day product listings
• Wrote and managed organic content across Facebook, Instagram, and Twitter
• Set up and ran paid advertising campaigns on Facebook/Meta
• Built and sent email campaigns via Mailchimp
• Managed Pure Spoon's Amazon presence: product listings, product photography, and customer Q&A
Stats
28,000+ — Page likes gained (Facebook)
560% — Growth over engagement period
560% — Growth over engagement period
