Organic content, photography, and paid media for two very different brands — one newly launched, one established and re-energized.
01 — HomePlate Peanut Butter
Worked with HomePlate from March 2018 through July 2019, ending when the brand was acquired by a new ownership group. Over that time: content, original photography, and paid campaigns for a young CPG brand — including a Whole Foods promotion that ran on a $50 budget and drove nearly 3,800 video views.
Stats
2,600+ — Followers gained (Instagram)
190% — Growth over engagement period
190% — Growth over engagement period
Spotlight: Whole Foods Ad
$50 — Budget, 1 month
14,244 — Impressions
3,802 — Video views
$0.01 — Cost per video view
$50 — Budget, 1 month
14,244 — Impressions
3,802 — Video views
$0.01 — Cost per video view
02 — Maine Root Soda
Worked with Maine Root from April 2019 through March 2020, running organic social for an established, well-loved beverage brand that hadn't kept pace with its own presence online. The engagement ended when COVID hit.
Original photography for Maine Root's feed
Social Call outs to places Maine Root sodas are served.
