Came on with Daily Greens in 2014 as a photographer, brought in for a young CPG brand that didn't have much visual content of its own yet. Social media wasn't part of the plan at first — but after watching the account up close, the role grew into running it end to end: photography, organic content, and paid advertising, through 2017.
01 –– Scope of Work
• Shot original photography and video for the Daily Greens line, used across social, their website, email, ads, and press
• Wrote and managed organic content across social channels
• Set up and ran paid advertising campaigns on Facebook
• Provided ongoing analytics reporting
Stats
116,000+ — Page likes gained (Facebook)
352% — Growth over engagement period
352% — Growth over engagement period
