Organic social for Hot Luck Fest since 2021. The work runs October through June each year, building toward the festival's Memorial Day weekend. Hot Luck brings Austin chefs together for a live-fire food and music festival — the job here is less about produced photo shoots and more about pace: building hype ahead of it, covering it live during the festival, and telling the story after.
01 — Content & Storytelling
Content draws from the festival's contracted photographers, Guerilla Suit's brand assets, and shots taken on-site — shaped into a mix of informative posts, hype building, and narrative feed posts. During and after the festival, that shifts into regramming, recaps, and sponsor shoutouts.
SHOT AT HOT LUCK TO SHARE ON STORIES LIVE DURING THE FESTIVAL
02 –– Work Samples
One post, two formats. One announcement, written for both the feed and the Story that ran along with it.
CAROUSEL THAT RAN WITH COPY
COPY WITH CAROUSEL
STORY THAT RAN WITH POST
03 — Collabs for More Eyes
Co-branded posts with other Austin businesses — a different audience overlap to get more eyes on posts.
Co-branded posts with other Austin businesses — a different audience overlap to get more eyes on posts.
04 — Stories & Reels
Stories carry what the feed can't: real-time festival moments, countdowns, and candid footage, plus practical things like giveaways and links straight to ticket or info pages.
